Media

Sony Crackle Originals Sponsorship Products

Custom Billboard (:05)

Custom Billboard (:05)

A “Brought to You By” co-branded end page that includes the advertiser's logo and tagline in VO. Typically :05 in length.

CTV, Mobile, Desktop
Crackle
/sites/advertising.crackle.com/files/2019-01/CRKL_SM2_SponsorshipPackagePOC_Billboard_05%20%281%29.mp4
131
Promos w/Tagged Tune-ins (:15 or :30)

Promos w/Tagged Tune-ins (:15 or :30)

A billboard attached to an on-air promo driving tune-in, usually around :15s - :20s.

CTV, Mobile, Desktop
Crackle
/sites/advertising.crackle.com/files/2019-01/CRKL_Snatch2_Promo_AdSales_Microsoft_TaggedTuneIn_20_OffNet_forFacebook%20.mp4
136
Featurette with Tagged Tune-in (:60-:90)

Featurette with Tagged Tune-in (:60-:90)

A long-form piece, typically running about :60s - :90s, that utilizes interview footage from cast and/or crew and integrates it with BTS footage, clips from a Sony Crackle Original, and sponsor messaging.

CTV, Mobile, Desktop
Crackle
/sites/advertising.crackle.com/files/2019-01/CRKL_TheOath_SposnsorshipPackagePOC_FeaturetteRetag_30_MS%20.mp4
141

Supported Platforms

Where it runs

Custom Brand Bridge (:10)

Custom Brand Bridge (:10)

A short :10 piece in which show footage and potentially footage from the advertiser are married together through a common theme. This can function as a highly customized, enhanced billboard.

CTV, Mobile, Desktop
/sites/advertising.crackle.com/files/2019-01/CRKL_TheOath_SposnsorshipPackagePOC_BrandBridge_10_MS.mp4
146
Custom Co-Branded Tune-in (:30)

Custom Co-Branded Tune-in (:30)

Typically a :30-:60 spot, which aligns the advertiser's message with the Originals series/ brand positioning. This may or may not include footage from the client (e.g. theatrical footage, high production value product footage). 

CTV, Mobile, Desktop
Crackle
/sites/advertising.crackle.com/files/2019-01/CRKL_Brand_AdSales_MikesHarder_Branded_45_BUG%20.mp4
151
Custom Vignette (:30)

Custom Vignette (:30)

Vignettes typically run from :30 - :60 and require a custom script and production shoot tailored specifically to the advertiser to merge their brand messaging with a Sony Crackle Original. We will work with you to create a spot that thematically and visually represents the original series and your brand. Vignettes can include talent from our series.

CTV, Mobile, Desktop
Crackle
/sites/advertising.crackle.com/files/2019-01/verizonchosen_Batteryfinal_041014v01.mp4
156

Supported Platforms

Where it runs

Crackle Sponsorships

Early Window Sponsorship Opportunity

Early Window Sponsorship Opportunity

An early window for the pre-release of a  Sony Crackle Original, which can run 2-10 days from premiere. The early release is typically the 1-3 episodes of one of our series on a partner platform (e.g. PlayStation, AmazonFire). 

CTV, Mobile, Desktop
Crackle
161
Limited Commercial Interruption

Limited Commercial Interruption

Sponsor a full movie or full series with limited commercial interruptions. Ad breaks reduction will be reduced, based on length of content. The advertiser will have a billboard at the top of each program and will have media run throughout each break. 

CTV, Mobile, Desktop
Crackle
/sites/advertising.crackle.com/files/2019-01/LeagueOfLegends_Billboard_106_AdStitch-JustOneMore_Funimation.mp4
166
Red carpet premiere sponsorship

Red carpet premiere sponsorship

This potential sponsorship will include logo inclusion on a red carpet or a top header of a step & repeat, logo inclusion on signage and party favors (e.g. napkins, cups), and (1-2) highly customized ideas specific to the advertiser. 

/sites/advertising.crackle.com/files/2019-01/TAOM_Red_Carpet_INFINITI-3%20.mp4
171

Supported Platforms

Where it runs

Crackle Video Spots

3p-Hosted Video (VAST)

3p-Hosted Video (VAST)

Run your :06, :15, :30, :60s across our SCPN.  Additional ad lengths accepted on case by case.

CTV, Mobile, Desktop
SCPN
96
3p-Hosted Video (VPAID)

3p-Hosted Video (VPAID)

Run your :06, :15, :30, :60s across our SCPN.  Additional ad lengths accepted on case by case.

Desktop
Funimation and Crackle
101
Site-Hosted Video

Site-Hosted Video

Run your :06, :15, :30, :60s across our SCPN.  Additional ad lengths accepted on case by case.

CTV, Mobile, Desktop
SCPN
106

Supported Platforms

Where it runs

Crackle Interactive Capabilities

Brightline Interactive

Brightline Interactive

Video Instream Opportunities & Formats

Crackle
121
Innovid Instream Video Ad

Innovid Instream Video Ad

Video Instream Opportunities & Formats

Crackle
126

Supported Platforms

Where it runs

Display

Display - Medium Rectangle 300x250

Display - Medium Rectangle 300x250

Display Banner Opportunities & Formats

Crackle
111
Display - Leaderboard 728x90

Display - Leaderboard 728x90

Display Banner Opportunities & Formats

Crackle
116

Supported Platforms

Where it runs

Submitted by sbhavsar on Fri, 11/16/2018 - 11:09